Our Staff
Tyler Wirch might have been born in the bike shop, but don't take our word for it. All we know, is that Tyler has been riding, fixing or selling bikes for as long as anyone can remember and is now a co-owner of A&L. He specializes in every department in the store as his passions spread widely from road riding, mountain biking, BMX, skiing and triathlons. Tyler is married to Taryn, and they have a beautiful little girl and twin boys. In their spare time they... what spare time :)
James Treloar started at A&L in 2018. In 2020 James became a co-owner and now runs the service department. When he isn't working, James enjoys cycling, road, mountain and gravel. He also kayaks, cross country skis and snowshoes. And if there is anytime left, James could build you a coffee table!In July 2022 James and his wife Carissa welcomed their son. His name is Layne!
UPDATE: In June 2025, James and Carissa welcomed their second son, Layton!!
Rashid started at A&L in June of 2023 as General Manager. As of 2025, Rashid is now one of the co-owners at A&L Cycle. His love of fitness and cycling has made him a great fit for the store and does a great job finding the perfect equipment for our customers. He has a Santa Cruz bike and a Santa Cruz EBike. Rashid grew up in Brandon and now lives with Danielle, their beautiful daughter and their 3 dogs and a cat!
Rashid also spends time coaching clients through his own business RB Athletics.
Through RB Athletics he helps clients reach their fitness goals.
Cam & Colleen Wirch have been owners of A&L together for over 35 years. They love the family aspect of their business, and they share a love for their trade and the active lifestyle it supports. Road riding, gravel, trail and city cruising is how spare time is spent. Cam and Colleen have raised three kids. Tori, now teaching in Brandon, Taylor Shea, a certified Message Therapist and their oldest is Tyler, now a co-owner at the store.
This is Marshall. He has been part of the A&L team since May 2021. For the Service Department, he goes on deliveries and does fitness repairs. For the Sales Department, Marshall is selling in every department. In high school and university, the track is where you would find him and he still enjoys running today and has added biking to his list of activities. He also plays guitar. How many guitars and bikes can one person own? Well, we will see!
Aiden started at A&L early in 2026, grew up in Wawanessa and now is in Brandon. Although he hasn't been with us long, he has definitely become a great part of the team. Aiden is a fitness and bicycle technician, service writer, helps with deliveries and helps customers offering great customer service.
After hours, Aiden spends time working out, following a workout program by RB Athletics. On Thursday nights you may find him biking with the A&L Mountain Bike Group weekly rides!
Meet Jeff! Jeff started at A&L in the spring of 2026 in our service department. Jeff came with experience in bike repair and customer service and is a great addition to the team! As part of the service department he will be assembling bikes, fitness equipment, bike and fitness repairs and deliveries.
Jeff grew up in Austin, Manitoba and moved to Brandon after graduating from high school continuing education at Brandon University. He loves mountain biking, working on bikes and is now started to gravel ride.
Gord’s expertise in the service shop comes from over 18 years of experience. He is also involved in our weekly road rides and he loves to kayak. Gord has also served on a local search and rescue team for over ten years. Gord is married to Christine and have raised 3 kids! On the weekend his hands still get greasy restoring classic vehicles.
Gord is now retired! Gord retired in the summer of 2025. He has been such an amazing part of the team here at the store. We wish Gord many adventures!!
2026 update ... Gord is back! Casually anyway. He just can't stay away. We are always grateful to have Gord and his years of experience here!