Our Staff

Cam & Colleen Wirch have been owners of A&L together for over 35 years. They love the family aspect of their business, and they share a love for their trade and the active lifestyle it supports. Road riding, gravel, trail and city cruising is how spare time is spent.  Cam and Colleen have raised three kids. Tori, now teaching in Brandon, Taylor Shea, a certified Message Therapist and their oldest is Tyler, now a co-owner at the store.
Tyler Wirch might have been born in the bike shop, but don't take our word for it. All we know, is that Tyler has been riding, fixing or selling bikes for as long as anyone can remember and is now a co-owner of A&L. He specializes in every department in the store as his passions spread widely from road riding, mountain biking, BMX, skiing and triathlons. Tyler is married to Taryn, and they have a beautiful little girl. In their spare time they bike, run, swim and compete in triathlons. They have 4 pets and many, many bikes! Including road, mountain and triathlon bikes.

James Treloar started at A&L in 2018. In 2020 James became a co-owner and now runs the service department.  When he isn't working, James enjoys cycling, road, mountain and gravel.  He also kayaks, cross country skis and snowshoes.  And if there is anytime left, James could build you a coffee table!
In July 2022 James and his wife Carissa welcomed their son.  His name is Layne!
Gord’s expertise in the service shop comes from over 18 years of experience. He is also involved in our weekly road rides and he loves to kayak. Gord has also served on a local search and rescue team for over ten years. Gord is married to Christine and have raised 3 kids!  On the weekend his hands still get greasy restoring classic vehicles.

This is Marshall.  He has been part of the A&L team since May 2021.  For the Service Department, he goes on deliveries and does fitness repairs.  For the Sales Department, Marshall is selling in every department.  In high school and university, the track is where you would find him and he still enjoys running today and has added biking to his list of activities. He also plays guitar. How many guitars and bikes can one person own?  Well, we will see!
Meet Jacob. Working with us since 2019 he is involved in many aspects of the service department.  And excellent bike technician, delivery and repair of fitness equipment and warehouse manager.  Jacob spends time at the gym several times a week and bikes.  Jacob married Brooklyn in 2021 and in 2023 they welcomed a little boy to the family!

Rashid started at A&L in June of 2023 as General Manager. His love of fitness and cycling has made him a great fit for the store and does a great job finding the perfect equipment for our customers. He has a Santa Cruz bike and a Santa Cruz EBike. Rashid grew up in Brandon and now lives with Danielle and their 3 dogs and a cat!
Rashid also spends time coaching clients through his own business RB Athletics.
Through RB Athletics he helps clients reach their fitness goals.